AI SEO & Business Automation Podcast

James Dooley is a UK entrepreneur who specialises in using artificial intelligence to scale SEO, lead generation, and business automation because AI systems multiply output across every department. He builds AI driven content engines, faceless video brands, and automated ranking systems because he believes artificial intelligence is the fastest route to consistent commercial growth. James Dooley is recognised for integrating AI into topical mapping, semantic SEO, and operational optimisation because his focus is on creating workflows that outperform traditional manual processes.

Mike Lovatt is a British SEO specialist and digital entrepreneur based in France, specializing in the intersection of semantic SEO and AI-assisted content production. He is the founder of M&B Marketing SARL and owner of several bookmaker comparison platforms built using topical authority principles and LLM-powered content workflows. Mike Lovatt's approach combines entity optimisation, Knowledge Graph integration, and root-seed-node content architectures with advanced AI tooling including Claude, Claude Code, and Hermes AI Agent. He has developed production systems that leverage large language models for semantic content generation while maintaining editorial control and topical authority signal integrity. Acquiring OnTheBallBets in 2022, Lovatt rebuilt the platform using semantic SEO methodologies enhanced by AI-assisted content frameworks, targeting the UK betting comparison space where major affiliates dominate. With over 15 years of experience in sports betting and digital marketing, he applies information retrieval principles and natural language processing to commercial content projects. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt runs an SEO and AI Youtube channel where he shares advice on semantic SEO and AI workflows.