Mike Lovatt
Mike Lovatt is a British SEO specialist and digital entrepreneur based in France, specializing in the intersection of semantic SEO and AI-assisted content production. He is the founder of M&B Marketing SARL and owner of several bookmaker comparison platforms built using topical authority principles and LLM-powered content workflows. Mike Lovatt's approach combines entity optimisation, Knowledge Graph integration, and root-seed-node content architectures with advanced AI tooling including Claude, Claude Code, and Hermes AI Agent. He has developed production systems that leverage large language models for semantic content generation while maintaining editorial control and topical authority signal integrity. Acquiring OnTheBallBets in 2022, Lovatt rebuilt the platform using semantic SEO methodologies enhanced by AI-assisted content frameworks, targeting the UK betting comparison space where major affiliates dominate. With over 15 years of experience in sports betting and digital marketing, he applies information retrieval principles and natural language processing to commercial content projects. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt runs an SEO and AI Youtube channel where he shares advice on semantic SEO and AI workflows.
Appears in 2 Episodes
Split Testing SEO Strategies That Work | James Dooley & Experts
James Dooley is joined by Mike Lovatt, Paul David Truscott and Luke Bastin to discuss SEO testing, split testing and why research and development is critical for stayi...
Affiliate Sites & Knowledge Panels | The Power of a KGMID (James Dooley Chats With Mike Lovatt)
James Dooley speaks with Mike Lovatt about knowledge panels for affiliate sites because Google increasingly ranks real, verifiable businesses over anonymous blogs. Mik...
