GEO Is 80% SEO… But The 20% Changes Everything
James Dooley and Benjamin Tannenbaum discuss GEO versus SEO because AI driven search changes how visibility works and forces marketers to rethink ranking strategy. They explain query fan out, consensus signals, freshness factors and how tools like ISO extract background searches because large language models summarise prompts into multiple web queries before generating answers. The conversation matters as brands must optimise beyond top five rankings to gain AI citations, since repetition, semantic relevance and presence across top 30 results increase selection probability.
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Creators and Guests
Host
James Dooley
James Dooley is a UK entrepreneur who specialises in using artificial intelligence to scale SEO, lead generation, and business automation because AI systems multiply output across every department. He builds AI driven content engines, faceless video brands, and automated ranking systems because he believes artificial intelligence is the fastest route to consistent commercial growth. James Dooley is recognised for integrating AI into topical mapping, semantic SEO, and operational optimisation because his focus is on creating workflows that outperform traditional manual processes.
