AI SEO & Business Automation Podcast

James Dooley: Best AI search visibility tools in 2026. So, as a lot of SEOs and now GEOs, LLM SEOs, whatever people want to call the new role of trying to get cited more within ChatGPT or within Gemini AI overviews, a lot of people now wanting to try to search like check and do rank tracking and see how much search visibility they're getting in these LLMs. And today I've got Jay who is the founder of Red Arkit, which is an absolute amazing AI search visibility tool that our that our team are using. We've done a lot of comparisons, but I want you, Jay, who's got a lot more resource and data than myself, I want you to do a top five list in your opinion. Now, obviously people are going to be watching this are going to say, "Well, he's the founder of Red Arkit, so he's probably going to put his number one and you shouldn't be doing that with a list he called and all of us today." But obviously me and you've done a lot of chatting off air and done a lot of other podcast series and I'm I'm backing you up. I believe that Red Arkit is the best AI search visibility tool. So, I'm happy for you to put it number one, but I want you to give people the reasons why. But before we get started, number five on the list in the top five list of AI search visibility tools, you're saying is Scrunch. So, can you explain to anyone who's watching this why Scrunch is good and why someone could go and use Scrunch from an AI search visibility point of view?

Jay: Sure. So, Scrunch, I mean, mostly Scrunch is actually, you know, a data-driven tool. So, you must be aware about Neil Patel and all. So, Neil Patel actually pushed it out out there in the market, so in his podcast. So, basically Scrunch uh is a AI visibility tool focused towards the agencies, big agencies were actually, you know, tracking your website, track track all your prompts. They also, you know, built like if is your uh the one feature that I love about from Scrunches like is your website agent ready or not because all these agents are visiting your website. So, is your website agent ready or not? They have, you know, added those features as well. Mostly focused towards uh towards what do you say? Uh agencies and uh the pricing as well is very simpler. They have just one plan like core plan that is like for $250. You go with 125 prompts. You get five audits, one brand, and that's like only five uh user licenses. And uh I've kept it on five just because of the pricing uh because it's way too expensive given there are tools in the market like Authority and Ahrefs which are, you know, giving you in the 20s. So, you should be like pay pay I get I mean bring some plan that is uh you know, affordable to a normal SEO professional. Uh that is why we have kept it on uh you know, uh on on fifth. And as well as they do mention a lot of stuff that okay, we only, you know, even in the $250 plan, they just give you like one country. So, they have the infrastructure, but it is way too expensive. So, on the pricing plan uh part as well, it is on the, you know, expensive side and that is why we have kept it on fifth as well as they give you the personas features as well. So, if you want to add personas, so they will be tracking your prompts based on personas. So, that is one good thing. And then we have languages. So, there are a lot of limitations. Uh even the price is not justified. Uh but still they are, you know, in the market uh uh you know, providing raw data. Uh so, that is why I've kept it uh on fifth.

James Dooley: Yeah, for sure. I mean, obviously anyone who's watching this you going oh, it's fifth out of number five on our top five list. But actually, Scrunch is actually we're saying fifth best out of all the 200 different AI search visibility tools that are out there. So, they've managed to get in the top five, which is great. We It's the team tested it, and the feedback that I got from the team was it's good, but it's just expensive, and there's so many limitations. Like, we was trying to do it for multiple countries, it was an extra. We was trying to do more more site audits, it was extra. It just became extra after extra, and it became way too expensive for us. However, the data that we did get back on the sites, they was good. So, that's why it's got in there. It's just in comparison to the other four that we're going to mention, we feel others could be better value. So, number four on the list, you've mentioned Ottaly as being the fourth best in the top five list of AI search visibility tools. So, can you let us know the advantages of Ottaly and why someone might want to use it cuz ranking in position number four of the top AI search visibility tools out of all the 200 is great. So, what is it that you like about this tool?

Jay: Ottaly is good. I mean, built by SEO professionals by themselves, so I've seen the profile. So, good people. Uh they know what they're doing. So, they're not focusing on only the agencies. They're actually building it for the, you know, SEO professionals like, you know, SEO enthusiasts, I would call them. So, yeah. The pricing is like the the pricing is, you know, what what entices me, and that is why we have kept them over Scrunch. It's like they actually have a plan for, you know, people who want to try the tool. So, they have a plan like 25 $29, and then you give like 15 prompts, you get four models. You get to track everything. There is really tracking. A lot of things are there, and they haven't mentioned that they actually do it in the UI. So, that is one more thing. And then, uh apart from that, uh you know, these are the features that I love the most. The pricing is great. They give you all the models. They give you good good number of prompts for the pricing that they are mentioning. And, you know, these these are the good things. Bad things, uh we you get to see that, okay, they are actually doing it in the UI. They They We don't actually get to see that they are doing the query fan outs or not. And apart from that, there are you know, everything is good, but yeah, the two parts, there's no content module, so you get the data, but you should be you know, be able to utilize the data to create some action part on that. So So that is not there, and that is why we have gone with the number four position for Authoritas.

James Dooley: Something on that, Jay. You mentioned quite a few times it's not done in the UI, and there'll be some people that's looking at this saying, Jay, I don't know what you're on about it's not done in the UI. Can you explain what is done in the UI versus using the API and stuff like that? Can you just explain that to people that's watching this?

Jay: Sure. So let's say you are in New York, you search on Tripadvisor best pizza near me. How does it know that you are in New York? So it will use your proxy, your So your phone's network as the location. So it will know that, okay, the network's giving me New York as the address, I'll just search best pizza New York. So in the fan out you'll see that, okay, it actually performed this search. So that is what we have seen, we have I've shown you that as well. So if for Zoho we have added two projects, I showed you back you know, backstage that, okay, this is this is what we we have found that it actually performs data, you know, it actually performs query fan outs based on your location. So a lot of the times if you are a local business or if you want to target a certain area, so let's say if you are providing some services or let's say trucking services, logistics services into a very specific area, so you want to rank for those terms for in those regions. So if the LLM is actually just searching vaguely via the API because the APIs you don't get the location data. So that is why if if if you are going to you know, pay for the prompts and the tracking, why not just pay for something which is which gives you real time and raw data which you can utilize and optimize?

James Dooley: Yeah, for sure. And then on that then, let's move on to the next one there. So, obviously you've got Oddly there, number four on the list of the best AI search visibility tools. Number three, Peak AI. My team actually liked this and was doing a comparison with yourself with regards to Radarcat. They spoke very highly about it. They thought it was a great tool. Anyone who wants to know the comparison, we did a video on it, myself and Jay, about Peak AI versus Radarcat AI. Why is this number three? You obviously you're saying it's good cuz it's third on the list, but why is it not better than Profound? Like, so let's go through it and you just tell me a few reasons of why you put Profound above Peak AI, but what you do like about Peak AI as well.

Jay: Sure. So, Peak AI, the pricing is great. I mean, but still, you know, for whatever pricing they're charging, they're not giving up the features that Profound's giving. So, here you'll see that, okay, they're actually doing it in the UI which Oddly and Scrunch weren't using. That is why they are actually on the third position. Location-wise, they don't mention that they're actually, you know, doing the proxies or anything on that. There's no fan outs. There's no what do you say, the content creation or anything. But they actually give you These were the things that these were the cons. The pros, if you go for, you know, you get the Luca Studio integration, so you can actually go, you know, see the data that whatever actions you've taken, if, you know, those things brought traffic of to you from all these LM models. So, you get the Luca Studio, you get the MCP, which is, you know, not available in Oddly or Scrunch or Profound. So, this is like Peak Peak AI AI is the only tool as of now which is giving you MCP. So, if you use like agents like ChatGPT or Claude, then you can actually use PKI's you know, MCP to get more data and then utilize it into your workflow. Uh, so this is why I've kept PKI over there. And as well as you know, they give they are very generous with the prompt. So, they've given you good prompt good number of prompts for the pricing that they are charging. Uh, so you can track those as well as they have if you have got the money then you can actually pay for you know, multiple uh, you know, these uh, AI models as well. So, I don't I don't feel the need of using Grok and all because most of the times people are actually using ChatGPT on an AI model. So, they hold like 90% of for sure 90% of the market share. So, most of the 90% of the people are actually searching on these two. If you manage to rank on these two, I don't think that you should be tracking like this one. Like these three I would say, ChatGPT, AI model, and AI overviews. So, they if you if you have the need of tracking more AI models, then Peak should be a choice as well as they give you unlimited users. So, if you have a big team, then yeah. So, if you if you are an agency, then Peak should be your you know, best bet.

James Dooley: Yeah, for sure. I mean, can you expand a little bit just so people who's watching this that might not understand what MCP is because my team was drilling into me of why it's amazing that PKI's got MCP. So, can you just expand on what it what it actually is so when everyone is watching it understands what that means?

Jay: So, let's say you you are using Ahrefs MCP. And from Ahrefs MCP. So, basically what happens is I cannot ask ChatGPT if I want to rank for best CRM for software. If I ask ChatGPT what is the keyword volume for best CRM for software because it doesn't have the data. So, if I connect the MCP of Ahrefs, it will give you it it will get the data. So, the chatbots actually talk to each other's protocols. So, MCP is the you know, source of data you know, API. So, when I ask ChatGPT "Codex, and if I have added Hrefs MCP, it will it can actually ask that, okay, this is the keyword volume." So, based on that, if PEAK AI gives me, you know, "Okay, this website is actually ranking." And if I want to create something very similar content on, let's say, if I if TechCrunch is ranking for best payroll software, if I want to create a something some similar article related to that, I get the data from PEAK AI. So, I'll just ask that using use PEAK AI as MCP, and you know, give me the page that is getting cited the most in my project. So, using your API, you don't have to open PEAK AI and see everything. You will get all the data inside your chat. And it will just pull out the data from the MCP. It will give you that of this specific page is ranking the most. So, you can utilize the MCP data to get, you know, all the You can just ask that, "What was my visibility of this specific page in the last 7 days?" It will just pull out all the data from the MCP and give it to you inside your workflow and you know, inside your AI agent that you use. Beat Beat Cloud, ChatGPT, anything Lovable, and all of all of the, you know, these MCP agents are there.

James Dooley: Yeah, for sure. And then, number two on the list then. So, beating out PEAK AI and beating out Ahrefs and beating out beating out Scrunch, number two on your list is Profound. Now, Profound is probably the most cited and most They've got the most influencers. They pay a lot of SEO influencers to promote Profound. They've got a lot of backing. They're probably by far the largest. So, explain what the benefits are of people using Profound.

Jay: So, I would say Profound were the incumbents. I mean, they started this thing. I mean, they were the ones who made the most noise in whenever they I mean, when they launched they so, they actually spread the word SEO and everything to everyone. They got They were very early into these things, and I have also personally used a profound, so they have made systems that are made by SEOs. So, if I want to rank somewhere, they have made the outreach templates and all of those things which are not available in any of the tools will be available in Red Rocket very soon. So, if certain website is ranking, so they have made agents which can outreach, you know, directly to the author. The, you know, you get the mails and everything. If you connect your Gmail, they will send emails automatically within the platform as well as to get your to get more mentions. They have a content agent as well. They get They give you the query fan outs as well in the UI. So, I have used profound. It is a good tool. The only part is like they provide each and everything that should that one SEO should get one GEO, you know, expert should get to, you know, optimize for LLMs, but the only part is those features are available in the enterprise plan. And, you know, and if you want to inquire, I guess it starts around $1,500. So, but if you have got the money, I guess they give you all all of the tools. Each and everything is there. You know, based If the pricing was cheaper, I would have kept them number one, but yeah, the pricing is not mentioned here. If you go out reach out to them, most of the times they will not respond to you because they're too big. They consider them you know, too big to respond to smaller companies. But yeah, they have gotten a lot of good data. They have set up standards. They have given, you know, they have made things easier for SEOs. Be it like the site the the outreach part is what I love about, you know, their platform. So, my friends have the agency plan and they recently shifted from profound to Red Rocket for data. But yeah, the outreach part is great. Other content part as well. The fan outs as well. So, those things are great in profound. You get all the models as well. So, if you are a fond of, you know, tracking a lot of models like Meta AI, I don't know who uses Meta AI if you want to track those as well. So, you get uh you know, all these things inside Profound uh and they have made a lot of custom uh AI agents and custom workflows as well. So, uh to create content, to outreach, and uh you know, to get fan outs as well.

James Dooley: Yeah, for sure. I mean, from from our point of view, um I've got three different companies that have all got the enterprise plan and they absolutely love Profound. I've actually tried to get one or two of them to say, "Come on, try this RadarKit." and they're like, "No, we're absolutely absorbed in with Profound." They pay quite a lot of money for it. Um they do use for some reason the Meta AI, the Grok AI. They were using They just want as much data as possible. Um and they think the enterprise plan is brilliant and they really like it. So, it's definitely an amazing AI search visibility tool. But in our own head office, we've moved to RadarKit. And obviously, you're number one on the list here. You're the founder of RadarKit. Um so, some people say, "Well, you would put it yourself number one." But I want to try to back up the main reason of why from our point of view, we've moved away from Profound, which bear in mind several business partners swear by it. They say it's the best, it's the biggest. It is and I agree and I can't say something badly about Profound apart from the reason why we've moved to RadarKit was mainly to do with tracking the query funnels, the extension of the query funnels, but then being able to use your content marketing kit as well that was able then to write semantically, to then go and get rankings for those. It was just more we preferred the the data day the the dashboard of how yours was set out for tracking on a daily basis. To also, we then we started to realize that social media from a content type distribution was brilliant on one or two kind of industries that we didn't really know about. So, when we started to look at that and we realized that Twitter and LinkedIn was brilliant. We only got that information from Radar. I'm not saying Profile can't give you it. It can, but we found it very simple in your dashboard. When we looked at citation data, we was like, "Oh, we're not doing this. Oh, by the way, LinkedIn and Twitter's the best. Let's go and get these things set up. Let's make sure that we integrate all the query funnel terms." We found it more affordable for what we needed it to be done. So, we didn't need internal editors for one of them to have the enterprise plan. So, it became more affordable for us to be able to use it for that very specific, we want to rank out for the query funnel keywords in listicles, on social media, on Reddit. We also want to pull them back and get them written in exactly the right way it should be. That's why we have moved to Radar Kit. But, I don't know if there's anything else you want to add on to there of why obviously you put yourself number one, which I'm I'm proud that you have. You wanted to put Profile number one because they they are the biggest and stuff like that. But, I wanted you to say why you think yours is the best. I also one other thing to add on to it is there was one or two teething problems that we had. Me and you had some debates on WhatsApp about different things. Some you was right about with regards to they're just using the API, that's not the right way of doing it. You need to make certain that you're doing X, Y, and Z. And you taught me a lot of things on the query funnel. But, two, when I was like, "This data is just missing something. Oh, could you do this?" The minute we wanted stuff to be changed, I've got direct access to the founder with you to say, "Can you integrate this?" And not only have you integrated it, it was like within 24 hours you'd gone, "What about this, this, and this?" And I'm like, "For me personally, I'm not saying everyone can get that level of communication with the founder direct with you." But, sometimes the smaller kind of brands are like a speedboat and they can change things and change the direction a lot faster than a huge enterprise company like Profound. I don't have that connection and I think that's another reason why I put RadarKit, personally, as being number one. But, I'll let you expand for the last 30 seconds in explaining why you think RadarKit is the best AI search visibility tool.

Jay: Sure. Thanks, Ahrefs. So, yeah. So, basically, for RadarKit, what was our plan was like we are SEOs ourselves. We've been doing SEO since like years. So, we've been, you know, into affiliate marketing. We used to write a lot of blogs and all. And obviously, to get traffic from search to convert them and, you know, get more leads. So, based on that, based on our experience, what we thought would be the best, like we have put all of our experience into this. We've taken, you know, uh feedbacks from users like you, power users like you who understand the market. And we've taken feedbacks. We've utilized those feedbacks. We have, you know, added those features so that like we have added only the features which people will actually use. We have not added any kind of like Profound and all, they have a feature called prompt volume. So, like from where are you getting the data? Like like for for search, we are getting the data from Google's Google's, you know, keyword planner from their ad manager. So, we are actually getting the data from there. Profound and a lot of other tools are actually giving you data based on nothing out of thin air. Like you how would you get the pro uh you know, prompt search volume? Until unless ChatGPT rolls out the you know, ads platform for us for like for people who wants to advertise. And then only we will get the data that, okay, you know, these are the queries, these are the prompts that they have some search volume. So, those data are actually very vague and prompt values I won't believe that and those things actually, you know, exist. So, for RadarKit, I mean, the the only part where RadarKit shines is the data part. So, if if you want to, you know, optimize for anything, utilize the Iraq gets data that is, you know, we catch it because we have built our own browser. We you know, use a proxy to track all your prompts and then, you know, we give you the query fan outs. So, we give you the analysis part as well. You know, you see the citations which which websites, you know, rank higher, what kind of content ranks higher, be it it is a listical or or it is YouTube or it is Reddit. So, you get the type of content as well. You get the queries as well. And then you get content as well. So, what we did is we solved the whole loop about how you should go about with your content and how you should go about, you know, optimizing for LLMs. And then on the end of the you know, end of the you know, what is a curve, I we have we always thought that it should be affordable. So, anyone if if if you run an agency which is smaller in size or you if you're a solopreneur, you can also use our tool. So, you can just, you know, put your prompts, put your locations, track your prompts, you know, optimize your content, you know, create more content. So, that is why I mean the pricing, the features similar to profound the fan outs and all they also give but we, you know, branch it out. The locations we give you more locations and, you know, the pricing is like 1/10 you know, of whatever and you know, the citations what is it the the bifurcation, the content type distribution they don't have that. So, we have that. So, if you put your prompts, let it run for a week or two, you know, let it connect more data and then come back and see that okay, listicals are the number one source that are influencing the prompts in my industry. So, go after that. So, that is that is what we, you know, we think that that is why we are the best. We give you the most authentic data out there. There's nothing that we do is created out of thin air like from volumes. You know, so that is why I have kept RadarKit number one.

James Dooley: Yeah. Well, Jay, you're an absolute legend and I appreciate all the work that you've done on update and where we've asked you to do that. With regards to the content type distribution, I'd recommend everyone to go and check out the link in the description. We've done a full episode on do do listicles influence AI search visibility. Jay was the one that got me all this data together. It was in multiple countries across thousands of different domains, across tens of thousands of different search queries. And it just so happened that listicles are the number one way of content type distribution. But make sure you check out the the link in the description. Jay, it's been an absolute pleasure. There's one or two others as well about query fan outs and the way that RadarKit does the query fan outs. But we hope you'll like the video and the podcast episode on the best AI search visibility tools in 2026. One last one, leave a comment. Let us know out of the top five, have we missed any that you think now are a great AI search visibility tool? Obviously, there's hundreds in the market. A lot of them seem to just be scraping data for SEO for information and just kind of putting a new wrapper and a new skin on that. Jay's doing a lot more than what that is. But Jay, it's been an absolute pleasure.

Jay: Thanks, James. Thanks for having me.