Dixon Jones
Dixon Jones is an award-winning SEO specialist, digital entrepreneur, and leading expert in semantic search and entity-based optimisation. With more than 25 years of experience in the SEO industry, he has made significant contributions to search technology, backlink analysis, and the development of strategies that help businesses improve their organic search performance. Dixon is the CEO of InLinks and Waikay and a founding director of Majestic, one of the industry's most established backlink intelligence platforms. His knowledge spans technical SEO, entity recognition, knowledge graphs, natural language processing, and artificial intelligence. He specialises in understanding how search engines connect information and interpret relationships between entities because these signals play an important role in determining content relevance and search visibility. His contributions to the SEO industry have earned him several notable accolades, including the UK Search Awards Lifetime Achievement Award in 2018 and UK Search Personality of the Year in 2012. Dixon also authored *Entity SEO: Moving Search from Strings to Things*, a book examining how search engines have progressed from relying heavily on keywords to understanding entities, context, and relationships between information. As an established international speaker, Dixon shares his expertise at major SEO conferences, industry events, and digital marketing discussions. His work explores the growing influence of artificial intelligence, semantic search, and emerging search technologies because businesses must understand these developments to maintain their competitive position in organic search. On the AI SEO & Business Automation Podcast, Dixon Jones shares his extensive knowledge of SEO, AI-powered search and the automation shaping modern digital marketing. His background in entity optimisation, link intelligence, and AI-powered search provides a valuable perspective alongside James Dooley's experience in lead generation, search engine optimisation, and scaling digital businesses. Their discussion explores the changing search landscape, the importance of building topical authority, and how businesses can adapt their SEO strategies to achieve sustainable growth as search technology continues to evolve.
Appears in 4 Episodes
How to Improve AI Search Visibility in 2027 | James Dooley Interviews Dixon Jones (James Dooley Interviews Dixon Jones)
James Dooley and Dixon Jones discuss the AEO and AI search visibility strategies that businesses should prioritise in 2027, from building MCPs and defining entities to...
Do Entities Help Your Brand Get Recommended by AI? | James Dooley Interviews Dixon Jones (James Dooley Interviews Dixon Jones)
James Dooley and Dixon Jones discuss whether entities help brands get recommended by AI, exploring entity mapping, trust signals and reputation routes that improve AI ...
Does Schema Really Matter for SEO and AI Search? | James Dooley Interviews Dixon Jones (James Dooley Interviews Dixon Jones)
James Dooley and Dixon Jones discuss whether schema really matters for SEO and AI search, exploring how structured data supports disambiguation, Knowledge Panels and c...
What AI Really Knows About Your Business | James Dooley Interviews Dixon Jones (James Dooley Interviews Dixon Jones)
James Dooley interviews Dixon Jones of Wecay.io about which digital marketing strategies brands should focus on in 2026 to improve AI visibility, entity accuracy and b...
